Ego Friendly

Recently, Cameron Moore  wrote about the small decisions you make with your wallet that have big impacts. But what about the impact decisions can have on your own wallet? No one would argue that walking through a bad neighborhood with hundreds sticking out of your pockets would be a bad idea yet many of us make decisions that, without weighing the risks and outcomes, amount to the same thing. Do you check to make sure that no one is looking over your shoulder as you enter your PIN at the bank? Not to make you paranoid but odds are, you do. A half second glance, a subtle turn of the body, these things are so natural to most of us that we don’t even notice. Likewise, you probably get suspicious if you get an e-mail from your favorite online bookseller asking for your bank account number and access codes. Many sites have even set up“phishing” pages to inform consumers about them. Yet some of us still fall for this! Let’s decide to be smart and weigh the reality of suspicious e-mails with at least the same scrutiny we give that panhandler who needs five bucks “for a hot meal.”

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