Ego Friendly

The way we talk about Decision here at Ego Friendly one would think that every choice we make is an End-of-the-World-Do-or-Die one. Clearly, that’s not true. We make countless choices everyday that are mundane, unimportant or trivial. It’s true that when we do these things we really are weighing your information and options and making the most informed choice you can. It’s just that you do it so fast that it doesn’t seem like much of a decision at all.
Choosing which pants to wear, which banana to grab from the fruit bowl; these are choices made in micro-seconds. They probably won’t change your life or “help” you in any way. But isn’t life really just what decisions you make and where those choices lead you? Every choice, no matter how small has some impact on us, no matter how small. So don’t agonize over green slacks or khaki cargos- just realize that somehow, in some way, it matters.

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